Webb9 juni 2016 · Consumer needs for interactive, collaborative, and personalized interactions have been strongly influenced by the rapid proliferation of social media, which provide a new mode of communication and interaction, not only among consumers, but also between consumers and brands (Hollebeek et al. 2014; Sasser et al. 2014).Social media comprise … WebbI'm Professor of Marketing at Vilnius University, Tallinn University of Technology, Umea University, Lund University, and the University of Johannesburg. My research interests …

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WebbDownloadable (with restrictions)! Research addressing the micro-foundational theoretical entity of customer engagement (CE) has proliferated in recent years. In parallel, the macro-foundational theory of service-dominant (S-D) logic is thriving. While the fit of CE/S-D logic has been recognized, insight into this theoretical interface remains tenuous, as explored … Webb18 aug. 2024 · Following the proliferation of customer engagement behavior research, rising interest is observed in marketing-based stakeholder engagement behavior, which covers any stakeholder's—including a customer's, employee's, firm's, supplier's, competitor's, and so forth—behavioral engagement in his/her role-related interactions, … pinpoint synonyms list